Original copywriting on icebreaker careers page | Brand voice, copywriting for alternative audiences

Hired by Patagonia, Inc to manage production of website. | Website copy, project management, creative direction

Urban Planning industry page on SketchUp.com | Copywriting, creative direction, persona development, value proposition

Therapist for alpine endurance athletes. | Determined value proposition, copywriting, web design, & website building

Event website for SketchUp's user conference | Brand voice, copywriting, growth strategy, demand generation, creative direction

Complete website redesign | Brand voice, copywriting, website strategy, SEO strategy, creative direction, value proposition, growth strategy

Value proposition, persona development, copywriting, creative direction

Value proposition, homepage copywriting