Portfolio

Websites

Copywriting and editing for POW | icebreaker collaboration
Hired by Patagonia, Inc to manage production of website. | Website copy, project management, creative direction
Urban Planning industry page on SketchUp.com | Copywriting, creative direction, persona development, value proposition
Therapist for alpine endurance athletes. | Determined value proposition, copywriting, web design, & website building
Event website for SketchUp's user conference | Brand voice, copywriting, growth strategy, demand generation, creative direction
Value proposition, homepage copywriting

Emails

Blogs

What’s New with SketchUp Pro [in] 2019?

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Annapurna’s Avalanche Adversity

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Scaling the Wall: A climbing gym comes to life in SketchUp

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A Fresh Look for SketchUp

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Social media

Copywriting
Copywriting

Prints

Copywriting, design direction, strategy
Copywriting, strategy
Copywriting, design direction
Copywriting
Copywriting

Videos

Can you do that in SketchUp?

SketchUp Brand Video | Brand voice, story development, growth strategy

Philadelphia Flower Show 2018 Entrance Garden

Concept, storyboarding, interviewing, on-location support

Are you a responsible outdoor brand who needs marketing support?

Get in touch

Amsterdam, Netherlands
michelle.Lwhite@gmail.com
New York-born. Philadelphia-raised. Colorado-bred. Amsterdam-based.