No nonsense marketing for purpose-driven brands.

Being an accomplished marketing pro means I understand the why, the how... and I deliver. Hand it to me and consider it done. Let's send it.

Get in touch

About me

Marketing expert, wannabe-alpinist, vinyl collector, copywriter, equality activist, and American expat in Amsterdam.

I have over 20 years of experience in value proposition development, website & campaign creation, and crafting the perfect message.
‍
My hobbies have always dwelled in nature, making me passionate about sustainability, the outdoors, and climate justice.

Send it ▸

Projects piling up? That's type 2 fun.

Let me take that off your plate.

Strategy

I take goals and turn them into deliverable plans & assets.

Copywriting

From brand stories to campaigns viewed by millions, I craft effective content.

Campaigns

I build customized, executable campaigns that drive awareness and conversion.

Project Management

Need a microsite? Planning an event? Not sure where to start on an email campaign? I’ve done it all.

Trusted by

"

Michelle has been a marvellous partner in production and creative, on a complex long-term project which has called for her to consistently navigate challenges with strategic smarts, creative flair, humour and flexibility.

She really goes the extra mile and is very passionate about her work. An absolute joy to collaborate with!"

Louise Brierley-Ingham
Patagonia

"

Michelle's energy, enthusiasm and broad knowledge left no doubts that she was right person for the job. Michelle works well with other team members spread across the globe and is highly appreciated as a colleague. Michelle's expertise resulted in more relevant and targeted email communication, and played a very important role in reaching our revenue goals."

Eglė Arlauskaitė Wigstrand
Fjällräven

"

Michelle is an absolute dream to work with. She is collaborative, dependable and full of creative ideas. Her proactive approach was truly invaluable to an already stretched creative team, always ready to jump in during our many demanding projects. Michelle's contribution made such a difference, and I can’t recommend her highly enough!"

Chelsea Gurr
‍icebreaker

Are you a responsible outdoor brand? I'm not your average freelancer.

Let's send it